Eat Dust jacket

Buy your Eat Dust jacket at Twiggy

Eat Dust offers a variety of apparel, including jackets. The brand’s commitment to quality, integrity, and originality is reflected in every piece they create. If you’re looking for a timeless jacket, Twiggy, a boutique store in Ghent, Belgium, carries the Eat Dust brand.

Eat Dust jacket
Eat Dust
  • Brand background: Eat Dust was founded by Rob Harmsen and Keith Hioco. Their love for denim, classic menswear, and various cultural influences, including old Western styles and skateboarding, is evident in their designs.
  • Unique designs: Eat Dust offers a range of unique designs influenced by vintage workwear, military apparel, and iconic menswear. This variety caters to different tastes and can be paired with a variety of outfits.
  • Comfort and quality: The jackets are designed with comfort in mind and are made from high-quality materials sourced from Europe and Japan. These materials ensure durability and longevity.
  • Girls of Dust: Eat Dust also has a female counterpart, Girls of Dust, launched in 2010. This line offers contemporary women’s styles inspired by vintage workwear, military apparel, and iconic menswear.
  • Pricing: While Eat Dust’s prices may be higher than some brands, this reflects the quality of the materials used and the craftsmanship involved in creating each piece.
  • Availability at Twiggy: Twiggy, a boutique store in Ghent, offers a wide range of clothing brands, including Eat Dust. They provide a one-on-one shopping experience with a stylist through private appointments, ensuring personalized service.
  • Contacting Twiggy: For those interested in purchasing an Eat Dust jacket at Twiggy, they can be reached at hello@twiggy.be or +32 (0) 9 223 95 66. They also have a physical store in Ghent and an online webshop for convenience.

In conclusion, purchasing an Eat Dust jacket at Twiggy offers consumers the opportunity to invest in a high-quality, stylish, and durable piece of clothing while enjoying a personalized shopping experience.


Who founded the Eat Dust brand?

Eat Dust is a remarkable denim brand that was established in 2010 in Antwerp, Belgium. The brand was conceptualized and brought to life by Rob Harmsen and Keith Hioco, two long-standing friends with a shared love for denim and a vision of creating something distinctive and rebellious in the fashion industry.

Background of the Founders

The founders of Eat Dust, Rob Harmsen and Keith Hioco, grew up immersed in the subcultures of skateboarding and punk rock music. This exposure instilled in them a DIY attitude that they carried forward into their professional pursuits. Their experience in the fashion industry spans several years, during which they worked with renowned brands such as Raf Simons, Essentiel, Diesel, G-Star, and Lee, acquiring valuable insights and knowledge.

Formation of Eat Dust

In 2010, driven by their joint passion for denim and an aspiration to create a brand of their own, Harmsen and Hioco established Eat Dust. The duo successfully combined classic menswear aesthetics with their love for denim, drawing influence from a diverse range of sources, including old Western styles, military wear, Americana, motorcycling, skateboarding, and various musical subcultures.

Philosophy and Values

Eat Dust was built on a foundation of uncompromising vision, quality, integrity, and originality. The brand takes a firm stand against numerous questionable practices prevalent in today’s fashion industry. All production, sourcing, and fabric development are kept within Europe, underscoring the brand’s commitment to craftsmanship, tradition, expertise, human dignity, and respect.

Responsibility and Engagement

Eat Dust believes in being a responsible and engaged brand. It acknowledges its imperfections but strives towards being a ‘healthy’ company nonetheless. The brand maintains a humble approach, understanding that what works for Eat Dust may not necessarily work for everyone else. This commitment to responsibility and engagement is a testament to the brand’s ethical grounding.

Girls of Dust

In addition to Eat Dust, Harmsen and Hioco also launched Girls of Dust, which serves as the female counterpart to Eat Dust clothing. Designer Aline Walther, who graduated alongside Keith from the Royal Academy of Fine Arts in Antwerp, played a crucial role in the creation of Girls of Dust. This brand shares the same ethos and commitment to quality and durability as Eat Dust.

The founders of Eat Dust, Rob Harmsen and Keith Hioco, have successfully combined their shared passion for denim with various cultural influences to create a standout brand in the fashion industry. Known for its commitment to quality, integrity, and responsible practices, Eat Dust has carved a niche for itself. Additionally, with the launch of Girls of Dust, the founders have expanded their reach, offering unique and quality-driven designs for women as well.


What inspires Eat Dust designs?

Eat Dust draws its design inspiration from a myriad of sources reflecting the founders’ experiences, interests, and values. Every piece created by the brand is a testament to these influences.

  • Skateboarding culture: The founders, Rob Harmsen and Keith Hioco, were deeply influenced by their involvement in skateboarding. The rebellious spirit and DIY ethos of this subculture are visible in Eat Dust’s designs.
  • Punk rock influence: The punk rock scene is another major influence on the brand’s aesthetic. Its raw and authentic style, known for its defiance, can be traced in the designs of Eat Dust.
  • Western and Military styles: Elements of old Western and military wear also find their way into Eat Dust’s designs. These elements contribute to a unique fusion of ruggedness and refinement that sets the brand apart.
  • Americana and Motorcycling: The brand also finds inspiration in Americana and motorcycling cultures. The use of durable materials, functionality of designs, and emphasis on individuality reflect these influences.
  • Musical Subcultures: Diverse musical subcultures also shape Eat Dust’s design philosophy. The eclectic mix of aesthetics and attitudes from these subcultures are mirrored in the brand’s clothing line.
  • Emphasis on Craftsmanship and Tradition: A strong respect for craftsmanship and tradition is a cornerstone of Eat Dust’s ethos. This commitment to quality is exemplified in the brand’s dedication to keeping all production, sourcing, and fabric development within Europe.
  • Ethical and Responsible practices: As a responsible and engaged brand, Eat Dust ensures that its design process aligns with ethical and sustainable practices. This commitment is reflected in every piece of clothing it produces.

Eat Dust’s designs draw inspiration from a rich tapestry of influences, ranging from skateboarding and punk rock to Western and military styles, Americana, and various musical subcultures. Coupled with a strong commitment to quality, tradition, and ethical practices, these influences result in distinctive and rebellious clothing that sets Eat Dust apart in the fashion landscape.


Are Eat Dust jackets durable?

Eat Dust, a Belgian denim brand, has gained a reputation for its unwavering focus on quality, integrity, and originality. This article aims to offer an objective analysis of the durability of Eat Dust jackets, relying on available information without referencing specific sources or customer reviews.

Quality materials and craftsmanship

Eat Dust’s commitment to quality is evident in their choice of materials and their approach to craftsmanship. The brand prides itself on sourcing high-quality materials from Europe and Japan, including Portuguese organic cotton and waxed cotton. These materials are known for their longevity and durability. By maintaining all production, sourcing, and fabric development within Europe, the brand ensures that each jacket is crafted with meticulous attention to detail, which significantly contributes to their durability.

European production and expertise

The brand’s dedication to traditional European craftsmanship is integral to the production process. Eat Dust jackets are produced in Portugal, in smaller workshops that the brand visits regularly. This hands-on approach allows for a high level of quality control and ensures that each jacket benefits from European expertise. The close proximity of production facilitates effective collaboration and communication, resulting in well-crafted and durable jackets.

Attention to detail

Eat Dust designs its jackets with a keen focus on detail. The design process merges classic menswear with influences from old Western styles, military wear, and Americana. This attention to detail results in well-constructed jackets that are built to last. From the stitching to the hardware, every aspect of an Eat Dust jacket is meticulously considered, ensuring they can withstand regular wear.

Timeless design

Eat Dust jackets are designed with timelessness in mind. Rather than following fleeting trends, the brand creates fundamental pieces that form the foundation of a perfect wardrobe. Core items are often reimagined in different qualities, reflecting the brand’s commitment to timeless design. This approach ensures that Eat Dust jackets remain relevant and durable for years to come.

Eat Dust jackets are designed and crafted with durability at the forefront. The brand’s commitment to using quality materials, leveraging European production and expertise, paying attention to detail, creating timeless designs, and adhering to strong ethical values all contribute to the durability of their jackets. While individual experiences may vary, it is clear that Eat Dust has established a positive reputation for producing well-made and long-lasting clothing.


What’s the philosophy of Eat Dust?

Eat Dust is a unique Belgian denim brand that was established in 2010 by Rob Harmsen and Keith Hioco. The philosophy of the brand is deeply rooted in their diverse influences, commitment to quality, and an outspoken attitude towards the contemporary fashion industry.

  • Uncompromising vision: One of the key principles that Eat Dust was founded on is an uncompromising vision. It’s this unwavering vision that guides the brand in creating its unique blend of classic menswear and denim influenced by a variety of cultural subcultures.
  • Diverse influences: Eat Dust draws inspiration from old Western styles, military wear, Americana, motorcycling, skateboarding, and musical subcultures. These diverse influences come together in the brand’s designs, giving them a distinctive edge in the fashion industry.
  • Quality and integrity: Quality and integrity are at the cornerstone of Eat Dust’s philosophy. The brand is committed to maintaining high standards in all aspects of its operations, from design to production. The sourcing and fabric development are all done within Europe, allowing for close oversight and adherence to their stringent quality standards.
  • Responsible engagement: Eat Dust positions itself as a responsible and engaged brand. This is reflected in their commitment to ethical practices and their stand against many of the negative practices prevalent in the fashion industry.
  • Contemporary lifestyle brand: Despite drawing on various influences, Eat Dust identifies itself as a contemporary lifestyle brand. It caters to the modern customer while maintaining an outspoken attitude, reflecting its commitment to originality and uniqueness.
  • Originality: Lastly, originality is another principle that Eat Dust was founded on. The brand prides itself on its unique designs that stand out in the fashion industry and resonate with its customers.